Have you tried an HTML email marketing campaign? Fun, engaging and informative; HTML emails can be a great way to increase sales.

Here are Higher Ground London's top html email tips:
- provide numerous communication points to drive customers to your products or services - use carefully selected text and images to effectively target your customer base
- position the most important text at the top of the email to increase message exposure via preview boxes
- use Higher Ground’s experience to build HTML emails which are compatible with the latest and most popular email software and webmail applications including BlackBerry's and iPhones
- ensure files are not blocked by spam filters - use our online application so you can run campaigns internally, using your client database
- use as a supportive marketing tool or even as a campaign of its own

- ensure that you monitor and track the success of the emails (how many people click on which links within the email etc), so you can constantly evolve and improve their effectiveness.

We have recently successfully pitched to work with General Electric (GE Capital) to design their new intranet site. We are really looking forward to working with another established multinational firm and building a strong relationship for the future. The team are relishing the opportunity to apply our expertise to this project and hope to upload some designs soon. 

Over the past few months whilst some companies have been struggling through difficult financial periods, Higher Ground Creative have defied market trends by increasing company work flows.  To ensure our high quality stamp remains intact, we have recruited in both our design and account management departments. 

Please join us in welcoming the following new faces to the team:

James Ward, Senior Account Manager:   James has been a design industry professional for 13 years, and has a strong background in design project management from both a client and a service based perspective working with clients such as Universal Pictures, Disney, Fox, Paramount and Warner Bros.

Tasmin Barnett, Account manager:  Tamsin arrives at Higher Ground from a leading London based digital agency bringing a wealth of account management experience.

Mark Donington, Designer: Mark has over 3 years of experience in the graphic design industry and has a passion for applying design across all medias.

David Mills, Account Executive: David brings commercial sales and marketing experience from one of the UK’s top TV broadcasters and holds a strong passion for marketing, the media industry and all things creative.

So what are you waiting for...drop us a line if you would like to talk to any of the new or existing friendly HGC team members.

0845 330 5550